Download E-books The Tall Lady With the Iceberg: The Power of Metaphor to Sell, Persuade & Explain Anything to Anyone (Expanded edition of Metaphorically Selling) PDF

By Anne Miller

Tall woman With the Iceberg makes use of the facility of metaphor to damage via in a loud global and promote, convince, and clarify something to anyone.

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He tightened a bolt to do it. “Eighteen cash to tighten a bolt! ” exclaimed the home proprietor. “That’s outrageous. It used to be just a bolt! ” “Yes,” stated the plumber, “but I knew which bolt to tighten. ” equally, we've the event to grasp precisely tips to approach…. Our expenses are like electrical energy: You pay just for what you utilize. Launching an e-commerce web site and not using a portal companion is like starting a retail shop within the desolate tract. definite, it’s reasonable, yet does someone cease there? That approach/strategy/policy is like cotton sweet. It’s candy, but if it’s long gone, all you’re left with is a bellyache. PROCRASTINATION a world hindrance is like intercourse. so long as you retain conversing approximately it, not anything occurs. —Harold Coffin, Reader’s Digest, 9/61 goal it isn't adequate to be busy; so are the ants. The query is, what are we busy approximately? —Henry David Thoreau RARITY Like a polar undergo within the jungle As unbelievable as plastic covers on Martha Stewart’s furnishings Like snow in August READINESS to behave Armed for conflict… Hit the floor operating… RECURRENCE It’s like a boomerang; it retains coming again. aid A weight off your shoulders Water within the wilderness accountability The dollar stops the following. should you can’t take the warmth, get out of the kitchen. effects Our provider will revolutionize how you _________ the way in which penicillin remodeled drugs: It’s going to make sure your survival. threat Like fidgeting with a chemistry set and never analyzing the instructions. SIMILARITY As alike as buttons on a blouse Like grapes in a cluster Like peas in a pod measurement An ego the dimensions of Texas As massive as… …12 soccer fields, …the Astrodome …a 747 jet …a Broadway level …Lake Michigan As tiny as an infant’s fingernail As skinny as an eyelash A mile-wide smile velocity You get your reaction again in much less time than it takes to blink X handed Y as though X have been using a Porsche and Y a Schwinn criteria more than enough by no means is. —Debbi Fields, Mrs. Field’s, Inc. STRENGTH/WEAKNESS a sequence is just as robust as its weakest hyperlink… Reagan used to be frequently saw to be the Teflon president. not anything undesirable ever caught to him. Like bullets off a Sherman tank _____ is their Achilles heel girls are like teabags. You by no means know the way powerful they're until eventually they get into scorching water. —Eleanor Roosevelt luck To eagle the 1st gap To hit a house run To ace the serve To win the Triple Crown What Crayola is to crayons What Nike is to shoes What Microsoft is to software program shock Like having the ladder kicked out from less than you Like successful the lottery Surprises are reliable for Cracker Jack packing containers, yet now not for ____ SURVIVAL Dodged a bullet TENACITY Like a bulldog gnawing on a bone sufficient shovels of earth: a mountain. adequate pails of water: a river. —Chinese proverb Push the envelope cross the restrict every time a guy stands up for an incredible, or acts to enhance the lot of others, or moves out opposed to injustice, he sends forth a tiny ripple of desire. And crossing one another from one million various facilities of power and bold, these ripples construct a present that can sweep down the mightiest partitions of oppression.

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